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22 April 2009
New Zealand
Change to Nielsen Media’s Creative Service
Like most businesses operating in today’s market, we face growing pressure to ensure the services we offer not only deliver real value for clients, but tangible returns for our company. As a result of a recent review of our current AIS creative (CNIS) service, we have decided to change the way this service is provided.
The major changes, effective Monday 17th May 2009, are:
- Launch of a new and improved website
- Launch of a daily updated new TV ads report
- Closure of the current CNIS website and alerts
- Termination of the monitoring of radio and outdoor creative
The new and improved AIS Creative service can be subscribed to in the following ways:
- Full service subscription by category that allows the creative to be downloaded
- Limited service subscription by category with access to view creative but not download
- List service providing access to thumbnails of TV and print creative across the full database
- New TV ads providing thumbnail views, covering the most recent four weeks activity
We will still offer an adhoc service, however this service will now be fee based.
To discuss how you or your clients can access the AIS Creative website, please contact Jill Rowdon on 09-970 3631 or email Jill at jill.rowdon@nielsen.com
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