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  22 September
The Nielsen Company and Facebook today announced a multi-year, strategic alliance to help marketers better use the Internet to develop and market new products.
 
     
  16 September
Property buyers are taking advantage of the number of options available to research their ideal piece of real estate according to a report by The Nielsen Company.
 
     
  9 September
Australians are raving about our scenery and adventure activities, according to online social media monitoring conducted by the Nielsen Company.
 
 
 
27 August
Microsoft’s Internet Explorer is losing its grip on New Zealand web surfers as its free open-source rival Firefox gains traction, results from the Nielsen Company SiteCensus  service shows.
 

23 July
New Zealanders are impatiently awaiting the launch of mobile phone network 2degrees, and the word on the Internet is that it could strongly challenge the big networks.

 
16 July
In the current climate jobs are scarce and those looking for work are plenty. In fact, new data from Nielsen Online reveals that the number of visitors to New Zealand employment sites from both New Zealand and Australia have risen significantly.
 
 
 
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Trends & Insights
     

 

2009 Nielsen Annual Real Estate Report
The Internet continues to grow as a medium for New Zealanders to buy and sell their homes, with the prevailing economic conditions encouraging even wider research parameters for the consumer.  With lots  happening in the online real estate scene in New Zealand, The Nielsen Company now has the timely release of their Fourth Annual Real Estate Market Report into the market place.  This report allows real estate site publishers to gain an insight into what buyers and sellers want out of a website, allows marketing professionals to understand their brand perception, and provides a clearer understanding of how the internet is used with other media when looking to buy and sell properties.
The 2009 report gathers data from real estate website users and identifies trends over the past 4 years providing expert commentary and analysis, and unlocking valuable insights to help clients gain a competitive advantage. Click here for further details.

     

 

New Zealand Mobile Technology Report 2009
Providing a comprehensive snapshot of the New Zealand mobile technology marketplace, this report keeps key decision makers abreast of the ever-evolving mobile phone space. The report will show the current and future consumer usage of features and data applications on their mobile devices, and have a special focus on mobile internet – examining activities conducted, attitudes to mobile advertising and barriers to going online via a mobile phone. Click here for further details.

     

 

Global Consumer Confidence, Concerns and Spending: A Global Nielsen Consumer Report
Nielsen sees consumers grow more confident of an economic recovery with Global Consumer Confidence Index increasing five points in the second quarter of 2009. Click here to request a copy of this report.

     

 

Website Audit and Expert Usability Review - Nielsen Online
Work in partnership with Nielsen for a 360 degree diagnostic review of your website.
Nielsen has developed the NEW Website Audit and Expert Usability Review – a customised service that provides an advanced diagnostic review of your current website and delivers you with the findings and recommendations you need to ensure a successful online strategy for your website.
The audit and review of your website would contain the following:
Website Audit includes audience profiling, user behaviour on site, and website stability and performance.
Expert Usability Review utilises the expertise of our online research team to understand the usability and fundamentals of your website, providing a recommended action list to address, highlighted by importance.
Click here for more information.

     

 

The New Zealand Online Travel Report 2009 - Nielsen Online
The New Zealand Online Travel Report 2009 provides the country’s only in-depth look into the nation’s travel e-commerce habits.  This report will arm organisations with the information required to more thoroughly understand the behaviours, profiles, and perceptions of consumers who purchase their travel requirements through the online channel, helping to ensure that the best online development decisions can be made.
This report measures New Zealand travel market size,  online research and purchase trends, willingness to purchase travel services online, demographics, online travel brand awareness,  travel website visitation and purchase,  how users find travel websites, how many sites are used in the research to purchase process and finally desired travel website features by consumers. Click here for more information.

     

 

Nielsen Media Top Advertisers Report
Discover what's happening in the market. Understand the main media advertising estimates for the period January - December 2008. The bi-annual report published by Nielsen Media lists the top Media Advertisers, Major Categories and Media Sectors across New Zealand's main Media and compares estimated expenditure for the calendar year 2008. Click here for more information.

     



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